Wednesday, 4 December 2013

Bookmarking made simple in Facebook

The posts, groups, pages, etc can be bookmarked in your Facebook account whenever needed to look inside the same. Homepage of Facebook has a sidebar of bookmarks which quickly accesses to specific parts like pages or posts. 

Facebook will come to know how often you visit the pages or posts. On the basis of that, it displays or populates the list. 



Whenever you want to have a quick access to any of the groups or pages that you visit often, then instead of finding them in your account, bookmark it.

To do so, you need to set the thing in Facebook to "Add to Favorites" section. This will bring your bookmarked group or page to the top of the page below your profile name.






Steps: 


  • Log in to your Facebook account
  • Select the group or page that you want to bookmark
  • Hover over that and click on the pencil icon at the left side of the option 
  • List of options will be displayed
  • Select "Add to Favorites" option
  • This will bring the page or group to the "Favorites" section below your profile in your account

Marking any option as "Favorites" will help you find out what is the update in that particular field.










Tuesday, 3 December 2013

How to utilize QR code of Like button to grow your business

Whatever your business be, when you have shaken hands with "Social Media" then marketing via any of the social media will bring you more success in your business. To grow business, you need the right ways to start the marketing. There are some 17 fabulous tricks that will help you improve the business via Facebook.

When you think of marketing, what comes in mind is "how much to invest" first. But there are some ways that can be done freely. 

Some of them are : 

  • Creating a Fan page for your business
  • Linking all your social media accounts  like Twitter, Google+, Pinterest, etc to your Fan page. Important is to link your Twitter account . Because it is also important social media like Facebook.
  • Creating iFrame tabs 
  • Linking your website or blog to your fan page
  • Running video contests or quizzes 
  • Creating QR code of Link Button of Fan page
But even after these some businesses fail to implement. The main reason is unknown. But taking into consideration customers' satisfaction, using the right media platform with right tricks will enhance the business. 

One of them is QR code of Link button of your business page. You may have created one for your business. The utilization part is also important.

 
5 proven tricks for boosting your business page QR code will go like this :
  1. Use Pinterest 
  2. Embed QR code in your website or blog
  3. Display it on your fan page
  4. Use below your email signatures
  5. Post on your wall
 Get these proven tricks to enhance your business via QR code marketing.














How to create QR code "Like" button for Business Page

Social media today is blooming and the use of it is made by all business people today. Most effective to get the traffic to their website or business is Facebook , Twitter and Pinterest

People spend more time in the networking side of business. Building network means building business.

If your business has a created "Facebook Fan Page" then of course, you would want to make more people aware of the business page and get more customers. 

The business page in Facebook will need some more options for your customers to know about your business. As the famous "Like" button is related to how many customers like your page, in the same way, use this "Like" button to use the details of your business page. 


In such case, you have to create first a QR code of "Like" button which will enhance your business page. The QR code of your page "Like" button when a customer scans, then he will get the details of your business fan page with the link of your fan page and other details. 






The QR code of "Like" button can be created in "Spot Like", where you just have to enter the link of your business page and get the QR code generated for you. 













Steps to create QR code Like Button : 

  • Log in to your Facebook account
  • Click open the business page 
  • On the other tab, open the site "Spot Like"
  • Copy the link of your business page and paste in the text box provided in the "Spot Like" site
  • Now click "Print" button
  • Enter only the "name" of the fan page as "http://facebook.com/" is already mentioned in the site

Wait for few seconds to get the code generated. After it gets completed, save the file. Watch the code. 
 
The saved file will have the details like your business page name and a code which will be scanned by the people using their smartphones or iphones etc. 
 
Example : 
 
Below is the QR code Like button for "Facebook tricks fan page" 
 
 
 
 

 You can display your QR code scanner on your business store or any other link or website. 


Find who is "Hating" you in Facebook

Daily updates in Facebook may like someone or not. You may or may not like some posts of your friends. There may be situations when some friends who meet you personally have hurt you or may be you have hurt them. They may not show in Facebook as they are friends. But finding out who hates you or whom you hate in Facebook will show the real image of your friends face. 


There is one such app which can tell you which friends hate you or whom you hate. An app called , "Hate With Friends" does this. 

When you go to this site, you have to log in to your Facebook account. The list of your friends are displayed with their images and below every image there is a button called "Hate Him" or "Hate Her". Also with that you will get few tabs that will let you know who else has clicked on "Hate" button under your image in their account. 


This may be taken as a play if you want to. Name it as "Hate Hate " play in Facebook. You click hate button and it will inform that person or vice verse.


Once you and your friend have agreed to hate each other, Facebook will prompt you to either "Unfriend" them or "Send a Gift" to patch up the relationship. 











Monday, 2 December 2013

Instead of "Hide All" now click "Unfollow" option to hide unwanted updates from News Feed

Whenever there are posts which are unwanted in the Facebook News Feed, an option called "Hide All" was used for doing so. Now Facebook has mentioned in their latest news updates that the option "Hide All" will be replaced by a new one called "Unfollow". 
 
As stated in Mashable and Techcrunch, Facebook will let its users filter certain posts from their News Feed by opting this new option called "Unfollow".

According to the statement made by Facebook spokesperson, the goal of this change is to help Facebook users to curate their News Feed and get a filtered updates in their Feed Stream. 

The changes to this feature will be found in the coming weeks to the desktop users and later on iOS and Android devices. 
 
Again, if you are following some famous personalities, their updates are also seen in the News Feed. Opting to "Unfollow" will allow you to filter their updates in your news stream. This option will be available right besides the "Friend" and "Message" buttons. Just by clicking "Unfollow" or "Follow" will give you a chance to show or hide their updates. 




Sunday, 1 December 2013

5 Facebook Apps or "Tools" for searching jobs

As Facebook is used for personal networking, it can also be used for "Professional" network too. Some use Facebook for sharing and getting in touch with their friends, others for business , etc. The social network has made its features so unique that it can be used by anyone for their own work either personal or professional. 


Jobs and current openings in the market can be found out not only using job searching sites like Monster or Indeed, but also "Facebook". 


You may be thinking about the Graph search, but no here this post will bring to you the different tools that can be used in Facebook to get hired. 



Professional skills in your Facebook must be updated in your account and using various apps you will find the jobs according to your category.  

To find out how to use Facebook to search job, make use of certain tools listed below:

Beknown:  This is an app which is presented by Monster, that provides a very easy way for job seekers to search and apply for jobs. 

Business Cards:  As you have visiting cards, you can have your own 'Facebook Business Card" which is created and printed by Moo



BranchOut:  This app is for career networking. One of the features of "Branchout" app is you can link your "Linkedin" profile to this app by importing your profile. 




This app brings you the latest employment news, interesting happening around and career advice. 





Gives you an up to date information about latest jobs on the internet and above all searches over 37,000+ websites who are looking for employees. 




Before you search for job, there are some important settings that have to be made in your Facebook profile. Learn what have to be kept as public and which options will be private in the settings in how to shape your Facebook profile before going for job interview. 


Get the use of these Facebook apps for searching the best job in the market. 



Saturday, 30 November 2013

5 Free Facebook "iPhone Apps"

Today most of the people use their mobile devices to access Facebook and any other social media. There are in-built apps or can be downloaded. 

This post relates to some 5 free iPhone or iPad apps which are related to "Facebook".
Facebook not only gives a platform for sharing but also makes money for business. Social networking is not for sharing and liking but also using it for important issues.

Listed below are 5 "Free" useful and important iPhone apps related to Facebook.

    • Emoji for iOS7: This app is for chat lovers. You can use this app for sending cool , awesome "Emoji icons" while chatting. Specially designed for iOS7 users, this app is compatible with all devices like iPhone, iPad and iPod Touch. Using this app you can select fancy fonts, create your own emoji icons, etc.
    •  
       
    • Facebook Camera: This app is designed for sharing photos on Facebook faster than ever.

                Over 460+ emoji icons which you can add in emails, text messages, notes, and almost anywhere. 
                  
                
    • Facebook Pages Manager: This app helps admins connect with their audience and keep up with activity on multiple Pages, all in one place.
    •  
       
    • Countdown!!  : Featured to take care of your next event - your next vacation, the next concert, the next movie premiere, your child's graduation, your anniversary and more - in style!

    These applications will definitely get more out of your Facebook and use the better options while chatting, sharing status updates, uploading images or videos, fan pages, personal events , etc. And the list will never end as lots of apps are found on iTunes for iPhone and iPad users who are interested in "Social Networking".

    Surely these 5 free apps will help you out in some or the other way on the daily basis while using Facebook on your mobile device.



    Friday, 29 November 2013

    12 Points to check for improving Fan Page

    After many attempts of trial and error basis, some points do get remained for making "Fan Page" a success. The success of course depends upon the number of likes, posts made by members, frequency of engaging fans, the type of content, etc.


    The success is descriptive. Content matters the most in any case whether it is a website or a blog or a fan page or even a status update that you make every day in your Facebook wall. If the content is interesting and engaging, people do come and read and wait for more updates from your side. 

    Sometimes, if the content is most alluring, then some fans do "Bookmark" your fan page to know more about your pages. 

    This all comes with experience and mainly the different techniques to make it a success. 


    When you start any business, your first intention is not to earn money but to earn people. The fan pages have to be created "for the fans" and not for your purpose. Success will follow when more and more people visit your page for more interesting information. 

    It may happen sometimes that even after many attempts, the fan pages don't accelerate as needed and the result happens to be a big "FAIL". 

    This point is not for getting frustrated but to think more about how to bring more traffic to your fan page. For that some sort of "SEO" also is needed. This post mainly depends on this that "How to do SEO of Business Fan page"? Bringing all things in to my mind, I have made a list of 15 points for you to get through and enjoy a successful fan page. 

    15 Points that matter for the sure success of any business fan page or any fan page:

    • Keywords in Fan Page URL:  Have you noticed that the URL of your fan page is based on the proper keywords ? If not then this is the first and important point that has to be noted and changed accordingly. In Facebook, once you get 25 likes means fans, it gives you the opportunity to change the user name or also called as Facebook vanity URL.
    • Keywords in description of fan page : Same like URL . The keywords that are placed in every important bit of fan page brings Google crawlers to index the page and in turn bring to the first page of search results. Because ultimately the main intention is to get more visitors. And this is possible if the page is optimized well. 
    • Optimization in Fan Page status updates : When you are posting new stuff on the wall of the fan page, use the right kind of keywords with other optimization tips like image tags for images, video tags for videos and other. 
    • About box : This is the most important place where visitors will get the required information they are looking for. Optimization here is also needed. 
    • Limit the content : This may sound absurd but the visitors can read the full content on your website. So just provide some useful information and insert the link of your site. People will read there. Hence don't fall into the content trap. 
    • Photos: Look whether the images and photos that you have uploaded on your fan page are really optimized with keywords or not. If not then get it done immediately. If needed include the link in the caption area of a photo.
    • Insert the "Like Box" widget on website: The widget plays an important role in getting visitors to your fan page. Know more about "Inserting a Like Box widget or Fan Page widget"
    • Encourage your fans : Something tricky task but sure way to get fans. The engagement of fans in your fan page with the use of surveys, video contests,
    • Make use of "Trending Now" feature : Recently Facebook has launched this feature called as "Trending Now" which displays the latest trending topics across the world on your Facebook wall or screen. Whenever there is a post or news that relates to your fan page then you can put your link there.
    • Arrange "Events": The interaction with fans will make more fans engage in your topic. One will bring their friends and they will bring their friends to your events. 
    • Create "Quiz": Again like "Events" , Quizzes also make them engage in your fan page. 
    • Link your Twitter Profile :Your Twitter followers and fan page fans are different. To add your followers to fan page you can link your Twitter account to your Facebook fan page. 
    These were some of the points that every page owner should keep in mind while creating or promoting a fan page. Because after all you are creating fan page for viewers and not for your own self. 



    Thursday, 28 November 2013

    Bring more business using "Facebook Places"

    We have discussed about creating Facebook Fan Pages, business pages, creating Static iFrame tabs, creating video contests, which mainly gave more exposure to the online world for your business. Taking it more forward, if people or your fan page fans are around your business location, then they will not be intimated through just business pages. For that you have to create "Facebook Places" in addition. 
     
    In one of my posts earlier, I have mentioned about adding "Geo Location"  using Google Maps. But this will not intimate the visitors who are in the vicinity of your business location. 
     
    If people are around your business location building, then using their mobile phone apps, your business details should pop up on their mobile devices. Using "Facebook Places" this is possible. 


    In Facebook "Places"  is an application that allows location based feature on your iPhone and other smartphones. 

    Not only for business but also you can see where your friends are by giving your real world location. 

    Using this app, you can check in to the places. 


    Moreover, for business if some events are upcoming then setting your location or places will bring in more public.

    This post is mainly for business fan pages to set the location or the address of the business. Then using "Places" app, people will get notified about it when they are nearby you office or the exact location. 


    To make this possible,

    • Log in to your Facebook account
    • Go to your "Business Fan page "
    • Click on "Edit Page" 
    • Select "Update Page Info" option from the drop down menu 
    • In the "Page info" tab, click "Edit" link besides "Address" option 
    • Enter the details of your location of business office address 
    • Then click "Save Changes" 
    Note that the details that you entered are correct and they will be updated in the system after few hours. 


    So, when it is updated in the system of Facebook, the place or the location will be popped up on the users' iPhone when they are nearby or in the vicinity of your office or business. Using this they may visit the place and if you have set any event or offers, then they will really find that interesting to visit again and again. 

    Such were the steps of creating "Facebook Places". 









    Wednesday, 27 November 2013

    How to create a successful "Video Contest" in Facebook

    Videos and Photos make everything viral on Facebook. You must have taken your own example of uploading your own photo or video which got more likes and shares. Same trick applies for your Business fan Pages to make them popular.

    To make any business page popular or successful, some tricky ways have to be applied. One of the main tricks that creates interest in your page visitors or viewers is "Video Contest"




    In Facebook, if you want to create a successful "Video Contest", what factors should be considered: 

    • Why you are creating it
    • Who are your target audience
    • Which offers will make them attractive
    • What are the gifts that you will be presenting to your contest winners
    • How will you decide or on which basis will be a participant be declared as the winner 
    • For how many days will be the contest open for participating

     After considering these factors and making all points clear, the main part of creating the contest begins.

    The steps to create a successful "Facebook Video Contest" are : 

    • Log in to your Facebook account
    • In a new tab open "Woobox" site 
    • Click "Get Started" button on it
    • Select "Promotions" 
    • Select "Video Contests" option from the list of tabs 
    • In the "General Settings" enter the details of the video contests like title, description, restrictions, etc 
    • Now below set the "Fan Gate" either as "On or Off" . To make your fans "Like" the page then set it "ON" either set as "OFF". 
    • Set the "Allowed content" and "Entry start and end date "  
    • Here you can set the dates with other settings like awards, age restrictions, etc
    • Below click on "Save Settings"
    With all these settings, your "Video Contests" tab is created on your Fan page. The tab will be visible on your fan page.

    For using "Woobox" apps you need to pay to be the member of the site.


    There is another way for creating your Video contests for Facebook pages. Another effective way to create is using "Video Contests " app by "Offer Pop" .

    To create video contests using free options then use Offer Pop's "Video Contest" tool or app. The steps are :

    • Type "Video Contests" in the Graph search 
    • Select the second app which is from Offer Pop 
    • Click on "Learn More" button 
    • Click "Try it Free" button
    • The app will ask whether it is for "Facebook apps" or "Twitter apps" 
    • Click on "Log into Facebook Apps" button 
    • The app will ask for permission. Click "Ok" and then will access your page. Click "Ok" here too. 
    • It will "Redirect"to your Page. 
    • Set up an account in "Offer Pop" by entering the required details 
    • Click Continue and then accept their terms and conditions
    • Select "Add Page" 
    • The pages that you have created in Facebook will appear. Select the one where you want to create a video contest
    • Click on "Purchase the subscription" button after adding the page
    • Then "Choose Plan" of free subscription  
    Please note:

    * A credit card is required to activate your plan. This page has less than 101 fans, so you qualify for free access. Once your page reaches 100 fans, you will be prompted to purchase a subscription. You can cancel at any time, for any reason; your cancellation will be effective on the last day of the current billing cycle. 
    If you provide with the details then the plan will be activated. It is a "video contest" that you are creating and for your business page promotion. Hence adding some more functionality by paying some money for activating the contest will boost your promotion technique. 

























    What are "Video Contests" in Facebook

    When it comes for promotion of business using Fan page in Facebook, lot of points and tricks have to be applied for doing so.

    The promotion of the Facebook business page depends on most effective and important formats which are Photo contests, Video contests, surveys, sweepstakes, etc. Introduction of "Photo Contest" app was done in 2012 with the release of yet another similar app called "Video Contests". 




















    What actually is "Video Contest" in Facebook? 


    The fan page admins who have business pages want to engage their fans with some attractive offers and an opportunity to participate with brands on Facebook.

    Video contests can be created with an app.

    As "Videos" go viral, tricky way to promote any business page is to create a "Video Contest" for your fans and attract new fans."Video Marketing" is termed as the best way to promote your brand or business with correct arrangement of keywords, content and attractive offers for your visitors.


    Why to create "Video Contests" in Facebook ? 

    As stated above, videos go viral and termed as the best way to promote the business or brands. Think of an advertisement without their videos. Will you buy any product with the name and brand of the product just by seeing the label on it? Maybe the trust factor will be missing. That will be gained with the use of videos which will inform about the features of the product or brand.

    In the similar manner, your brand needs exposure to more customers and to gain the trust of them the videos should be created. But the video contest factor or promotion technique will not only gain more visitors for your fan page but also engage them in the contest to win the "Special offers" decided by you.


    Features of "Video contests" 


    • Viral Social Sharing
    • Integrated social response 
    • Flexibility

    Taking these points into consideration, lets get started for creating a successful "Video Contest" in Facebook.












    Tuesday, 26 November 2013

    3 Tools to measure your "Facebook Success"

    When you use Facebook daily with other social media sites like Twitter or Pinterest, etc , then your online presence should be measured or judged with some online tools. 

    These tools will report about how your Facebook posts are interacted, how they are popular, what others demand from your fan pages or posts, how frequently they check your updates or whether they like or share your posts or fan pages. The answers to all these questions will be given by some useful online tools to measure your online success as a businessman or entrepreneur or a user. 
     
     
    I have made a list of some useful tools for you which will measure your online success in the field of "Social Media". 



    Booshaka: This tool is mainly used for : 
    • Understanding your engaged fans and followers
    • Recognize and reward the people
    • How they influence their followers to follow you 
    • Increase engagement 

    Using this tool, you can easily find out the keyword that your fans use. Using that keywords you can engage them more into your fan pages. 

    It also ranks your success. The tool provides you with the information about what your fans like on the selected topic and what they are finding for on Facebook. 





    Quintly :This tool is for tracking social media performance. 

     
    This toll provides you with the Facebook page ranking and real time stats.

    You can compare the biggest fan pages by the category and sort by number of page likes and people talking about this. 

    Monitoring of fans for maintaining fan pages and creating new ones. 










    SocialMotus : Again a different type of tool for business related social media people. 
     





    Using this tool, you can : 
    • Manage Facebook account
    • Monitor your brand
    • Measure social media performance
    • Track conversion rates
    • Discover what people are saying about your brand 
    • Schedule and publish your posts across Facebook and Twitter accounts
    • Discover highly targeted prospects who are interested in your brands
    • Improve outcomes



    No doubt that you have "Facebook Page Insights" to examine the performance of your page and its fans who are engaged into your brand, but one who don't have the fan pages and who are just users need to know how to make their social presence more popular.

    Hence these set of tools to keep them updated in their respective social fields.





    "This day....That Year" of your Facebook News Feed

    Since many years Facebook is accessed and updated daily. Some of your friends have posted a beautiful status update which is liked by you and images that impressed you. This may be in your memory, but not all posts are kept into memories. 


    Are you going to search from the heap of posts and likes and comments what you or your friends have shared in Facebook? May be if you start today, you will end getting the result very late. 

    Say for example, you want to know what you did this day means the date today and that year means a particular year that has gone by. 


    By searching through your News Feed will waste your time and energy too. Lets make it simple and find out a solution for this question as to what your friends did "This Year ... That Day"

    The trick to find out : 
     
    • Log in to your Facebook account
    • At the left side of the screen, go to "Apps"
    • Click on "On This Day" app or just type "https://www.facebook.com/todayinhistory/" in the browser
    • You will get the details of the news feed of the selected year 
    • You can select the year of your choice from the drop down arrow by clicking on it besides the year
    • The year selected will display the results of News Feed of that year on this day 
    Interesting!!!

    Please note that the year you joined Facebook will be the starting range of year in the drop down list. Also all the feeds will not be displayed of that year. Only a particular date like if you are accessing this app on 21st October 2013, then the app will display the News Feed of 21st October but of the selected year.

     So, simply get the details of your news feed of on this day and that particular year.

    Monday, 25 November 2013

    Create your "Facebook Business Card"

    Over 800 million Facebook users access Facebook daily like their email. Out of them some are business people who are promoting their business via Facebook by creating "Business Fan Pages".
     
    If the online media is very much attracted to your products displayed in your business page in Facebook, then the display of that should be done on a physical thing that will represent the popularity of your business online. 
     
    The physical thing that acts like a card (business card) which shows your Timeline, details about you and your business, etc. This is possible via "Facebook Business Cards"
     
     
    The image besides displays the proper Facebook business card which has important details like your photo, cover photo, name, location, etc. 

    Showing your online professional presence using Facebook's Timeline should be made via an "Online Business Card" creator. 

    And that is done by none other than "Moo" . 
     
     
    Moo.com is a online printing business. Recently they have started creating "Facebook Business Cards" too.  These Facebook cards are simple to make, with excellent quality that helps you show off your personality offline. 






    How to create your own "Facebook Business Card" 

    • Open "Moo.com"
    • Click on "Sign In " 
    • You can use your Facebook account to sign in or you can create a different account in Moo.
    • Simultaneously open your Facebook account on the other tab of browser
    • If you are using your Facebook account, then click "Facebook" button in Moo.com
    • It will ask for permissions to access your profile. Click "Okay"
    • In Moo.com, after you are logged in, click on  "Business Cards" drop down menu 
    • Select "Facebook Cards"
    • Now click "Make Cards for Me" option
    • In the preview you can see that your profile photo with your cover photo is imported by Moo. 
    • Set the "Front of cards" section 
    • Here you can re-size the cover photo by clicking "-" and "+" icons and it will be changed automatically in the preview section below
    • Click "Next Step" button
    • Now set "Back of Cards" section 
    • Enter the space provided for additional information. Below you can see that your Facebook profile name with other details are imported. 
    • Click the "Flip" card button below to see front and back side.
    • As you click the "Flip" button, both sides will be displayed one by one. 
    • Click "Next Step" 
    • Its now time for "Final Checklist"  . Check the boxes as accordingly. 
    • Click "Next Step" button after checking all boxes
    • The final step is to select the "Country" to send the business card via "Global Mail". 
    • Lastly click "Checkout". 

    To get your business card delivered to your location, you have to select the "Shipping options". 
    Here you have the facility to select the two types of shipping options. They are Express and Standard. By default the option is set to "Standard" and its estimated date of shipping will be displayed. But if you want it to be delivered as soon as possible, then select the "Express" option which will be delivered before. But for that you will have to pay extra charges. 

    • Later on click "Continue" option.
    • Enter the "Shipping Address " 
    • Enter all the details in the address sections and click "Continue"
    • Enter the "Payment Details" and click "Continue" 
    Here we come to the end of the process.


    This will mail you the created Facebook Business Card to your location specified.