Facebook Trick

Google and Facebook are the two top sites, best in their own ways. People who have used Google ad words or Google ads have come across the word "Keyword". Google operates totally on the world of "Keywords". Best keywords and your site is at the top. But when Facebook also has a feature of advertising to boost the business, advertisers have an opportunity to use n-number of words. 

In the month of October 2013, Google announced that it will include Facebook Ads. The option of Facebook Ads is used for building a more broader fan base and more visibility to the larger group of Facebook users. Businessmen who use Facebook Ads have experienced the effectiveness of it on the users. 

It all depends on the advertising quality means, after all a customer or a user or visitor will first think that what will he get out of it. Users or visitors welcome gifts, rewards, recognitions. 

After all this still the question is unanswered, i.e, which to prefer: Facebook Ads or Google Ads.

We will discuss this point wise with comparison. 

• Basic Platforms : Basically both are different from each other. Google is a search engine and Facebook is a social networking site. Google will not connect with friends and share but Facebook does. Similarly Facebook won't display the search results according to the keywords. 
• Keywords: For building any advertisement via any channel you need a good set of keywords. Google does that with ad words. When opting for Google Ad-words a best set of keywords have to be studied and then have to be applied. Because when a user searches with a specific keyword in Google, the ads are also displayed accordingly. In Facebook, there is no need of using keywords for displaying in the results.  
• Quantity and Quality of Ads: As Google works on keywords, the ads displayed will be according to the specific keyword. Hence if the keyword is searched in Google and is in the top then the ads displayed in the right side of the search results will be of best quality and more ads. In Facebook, recently there was an announcement made that it will display less and unwanted ads in the News Feed. Hence, depending on the quality of ads and likes of Facebook users, the social media will display ads. 
• Average Cost : Both have different CPC rates. Facebook has $0.80 CPC while Google has $2.50 CPC.  
• Brand Building : Any business which is just the baby in learning how to build a brand in the market, will opt for Facebook Ads mainly due to the larger audience on the social media. The reason behind this is people are always connected to Facebook and spend much time on it. Hence to draw their attention it is best to use Facebook Ads.
• Google+ page and Facebook fan page : A brand needs its building bricks in the form of separate pages in Google or Facebook. Facebook fan pages shows the likes very clearly and this adds to more popularity of a particular fan page. When the fan page is very much popular, it gets a verification mark with a "Tick mark" besides its name with a blue color. This recognition is sufficient for anyone to judge that a particular page is best and will provide the needed information. In the similar way Google+ page will have people following it. So "Likes" in Facebook fan page and "Followers" in Google+ page. 
• Ad space :  Google tops when it comes to the ad space it acquires. One third of the screen is acquired by Google Ads.The image below displayed shows the highlighted boxes with ads. 

 

     But when compared with Facebook Ads, the amount of space it gets is very less.

Clubbing all this together if we think, Google Ads will get direct sales and direct hits as compared to Facebook Ads.Ad-words is a stronger platform because it will display those ads only which people are looking for to buy. It works best with e-commerce sites.

If you are using Facebook to get lead generation then better is to direct it to a squeeze page and then hit the records. 

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When we think of any advertisement, what comes in our minds? First point that arises is the trick to reach out to more and more customers. Any strategy that will attract them to buy your products or services. Of course, this advertisement is meant for earning some handsome money from this Facebook ad. Otherwise there is no point in making this ad for.

Recently, the social media has became a wide and vast pipe that brings countless visitors. It is mostly through this way that major visitors turn into your customers. 

If your products are attractive, useful, trustworthy, then the customer will not think of its price. But sometimes price or charges also play an important role in choosing your services or products. 

The only trick that will work out for you as a businessman is the way you present your products in front of them. Ways means advertising strategy or trick. 

Another thing that should be kept in mind before presenting any product is that what you offer them. 

To make a successful ad, you need to know how to create and design an ad campaign in Facebook.

In this post , I have some images which will give you perfect way to create a successful ad campaign. 

              

Step 4: After selecting or typing the desired ad page , select any one of the three options. 
           a. Get more Likes
           b. Promote Page Posts
           c. Advanced options



Step 5 : If you selected , "Get more likes "
           


 In this step, if you select , to get more likes to the selected page URl, then you have to make some settings as shown in the above image. Like , choose a headline that will make people understand what your page is about. With that add some text in the text box provided to know more about it. Select the "landing view" . That is where your page has to be landed, either your timeline or photos where the visitors will land to your ads.  Then select the images for your page ad.

Look at the "Preview" at the right side of your screen which is displayed when you make any changes in your settings.


Accordingly "Create your Audience" 

In this step when you see the image, you will come to know where your want to reach up to. Type the name of the state or country in the "Location" . Accordingly, select the range of age if  the page or ad is for some specific age group. Then select the gender whether the ad is for men or women only.

With that type the interests as you know that many people have liked some pages earlier. So based on their likes, the ads will be placed on their news feed. If you know, recently , it has been announced that there will be usage of "Hash tags" in Facebook like Twitter. So if your type some interests like say, "Mobile apps", then if any person is searching for mobile apps using hash tags, then your ad or page will be placed in front of him.



Step 6 : Campaign,  Pricing and schedule 

 


This is a very important step where you enter the currency , budget of the ad, campaigning, pricing, etc. Select the account currency, country and time zone accordingly.

In the budget and campaign, type the name of the ad campaign with the budget per day. In the schedule, you can either select the start date and end date or start from the time you create this ad.


Step 7: Click on "Preview Ad"



Now you can see an ad campaign that you have created.