Showing posts with label Facebook advertising. Show all posts
Showing posts with label Facebook advertising. Show all posts
Thursday, 26 December 2013
Facebook Ads or Google Ads : Which option to prefer [Infographic]
Google and Facebook are the two top sites, best in their own ways. People who have used Google ad words or Google ads have come across the word "Keyword". Google operates totally on the world of "Keywords". Best keywords and your site is at the top. But when Facebook also has a feature of advertising to boost the business, advertisers have an opportunity to use n-number of words.
In the month of October 2013, Google announced that it will include Facebook Ads. The option of Facebook Ads is used for building a more broader fan base and more visibility to the larger group of Facebook users. Businessmen who use Facebook Ads have experienced the effectiveness of it on the users.
It all depends on the advertising quality means, after all a customer or a user or visitor will first think that what will he get out of it. Users or visitors welcome gifts, rewards, recognitions.
After all this still the question is unanswered, i.e, which to prefer: Facebook Ads or Google Ads.
We will discuss this point wise with comparison.
- Basic Platforms : Basically both are different from each other. Google is a search engine and Facebook is a social networking site. Google will not connect with friends and share but Facebook does. Similarly Facebook won't display the search results according to the keywords.
- Keywords: For building any advertisement via any channel you need a good set of keywords. Google does that with ad words. When opting for Google Ad-words a best set of keywords have to be studied and then have to be applied. Because when a user searches with a specific keyword in Google, the ads are also displayed accordingly. In Facebook, there is no need of using keywords for displaying in the results.
- Quantity and Quality of Ads: As Google works on keywords, the ads displayed will be according to the specific keyword. Hence if the keyword is searched in Google and is in the top then the ads displayed in the right side of the search results will be of best quality and more ads. In Facebook, recently there was an announcement made that it will display less and unwanted ads in the News Feed. Hence, depending on the quality of ads and likes of Facebook users, the social media will display ads.
- Average Cost : Both have different CPC rates. Facebook has $0.80 CPC while Google has $2.50 CPC.
- Brand Building : Any business which is just the baby in learning how to build a brand in the market, will opt for Facebook Ads mainly due to the larger audience on the social media. The reason behind this is people are always connected to Facebook and spend much time on it. Hence to draw their attention it is best to use Facebook Ads.
- Google+ page and Facebook fan page : A brand needs its building bricks in the form of separate pages in Google or Facebook. Facebook fan pages shows the likes very clearly and this adds to more popularity of a particular fan page. When the fan page is very much popular, it gets a verification mark with a "Tick mark" besides its name with a blue color. This recognition is sufficient for anyone to judge that a particular page is best and will provide the needed information. In the similar way Google+ page will have people following it. So "Likes" in Facebook fan page and "Followers" in Google+ page.
- Ad space : Google tops when it comes to the ad space it acquires. One third of the screen is acquired by Google Ads.The image below displayed shows the highlighted boxes with ads.
But when compared with Facebook Ads, the amount of space it gets is very less.
- Traffic Generation / Lead Generation : Good point and a very important point of discussion. This is the main thing that every advertiser looks for. Whichever way you choose, at the end of the day one will look for how many turned up. In case of Google Ad-words, according to the specific keywords that user looks for is displayed in the side and at the top of the search results. If it is alluring then they get noticed and gets clicked. Works best. As discussed in the earlier point regarding the ad space, most space is acquired by Google than Facebook. But when Facebook is displaying ads in the News Feed, it will display according to the likes of a user.
Clubbing all this together if we think, Google Ads will get direct sales and direct hits as compared to Facebook Ads.Ad-words is a stronger platform because it will display those ads only which people are looking for to buy. It works best with e-commerce sites.
If you are using Facebook to get lead generation then better is to direct it to a squeeze page and then hit the records.
Did I miss something here... Please share it.
Monday, 30 September 2013
New trick for Facebook advertising - Faces of Facebook
Advertising in Facebook is a very easy way to gain the targeted audience. The social media is becoming more and more focal point for the advertisers today. Online platform is very big and many do online shopping too these days using e-commerce sites.
But to gain the audience from a particular social media platform you should have the professional tactics to earn the customers' mind. To win their heart is a very tricky thing and advertisers have to bring some interesting , innovative ideas to gain their interests.
Facebook intelligently displays the ads that are relevant on the News Feeds. Many are unwanted to the users but some may turn attractive with good offers.
As to build a perfect advertising campaign you should have a professional Facebook fan Page which will display ads.
Now as per the latest updates by Facebook Developers, News Feed will show less unwanted ads.This again will make all the advertisers go through a very narrow way to get their audience.
With a new technique called as "Deep Learning" , using Advanced Artificial Intelligence technique, Facebook will go very deep into the roots of the posts that you update daily.
Advertisers have to look at all these points and then plan for the perfect advertisement. This will be made easier if I help them with the new trick for advertising in Facebook . That will be nothing but find out the real audience for your brand advertising means your target audience.
There is a website, "Faces Of Facebook" which shows the profile pics of all the Facebook users across the world. All the users profile pics are displayed on that website. So why not just find out your target ones from that!!!!
This is a very secret tip for all the advertisers who are reading this post. Be the first one to grab attention of the Facebook users you are targeting to.
Use the above mentioned website and find out from the location which are the Facebook users you want to target for your advertisements.
Friday, 6 September 2013
Earn money from Facebook - Step by step guide (Facebook Advertising tips)
Do you want to earn money from Social Media? Want to reach millions of customers with some advertising on Facebook? Want some money earning mantras for gaining success in getting more and more customers who can buy your products?Want to create online brand successful with advertising in Facebook?
Before moving on, have you created ads in Facebook? Let me be very specific to help you out. The ads that you created , aren't they working ? This may be due to lack of information regarding the advertising in Facebook. You may be a good businessman, but to get more customers, you have to go online and reach them via social media sites like Facebook and Twitter.
I have got an idea or trick to get targeted customers from Facebook. I was searching on net when I came across a simple advertising trick which can be used in Facebook. I found a very special and interesting guide that will help you out for setting up a Facebook ad successfully with your targeted audience. It is called as "Facebook Advertising Guide".
After all the ways that you have tried out , after all the tricks you have done to implement the targeted audience, there must be something that is lacking which will be focused on via this step by step guide that I am going to introduce to you.
In Facebook, you have gone through ads. They are the ones which appear in the News Feed , and when the user likes then your half work is done. You got a customer .
To run an ad campaign in Facebook, there should be some strategies that have to be taken care of while implementing.
Why Facebook Ads ?
- Cost per click is much cheaper than Google Ad sense
- Freedom of using images in ads
- Setting up of Facebook ad page is very easier with just some clicks
- Better targeted online audience
- You can set up an ad
With the rising demand for social networking today, the social networking giant has become the No. 1 in this field. Millions of users daily access it.
With this guide what you can achieve :
- Facebook Advertising options
- Design and Target your ad
- Facebook page advertising guide (Creating and Advertising)
- How to create News Feed Ads
- How to create Facebook offers
- Create Facebook events
- Facebook Badges
- Creating and using Facebook Like buttons
- Installing Like button
- Improve Ad performance
- Common mistakes to avoid
Facebook Advertising Guide is a precious weapon that you can use it for your reference and target your audience . It had some great features that you cannot stop from buying it. If you want to get more out of Facebook ads , then take a step ahead to grab this book online and start dealing online with your new customers.
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| Facebook Advertising guide |