Facebook Trick

Whenever there are posts which are unwanted in the Facebook News Feed, an option called "Hide All" was used for doing so. Now Facebook has mentioned in their latest news updates that the option "Hide All" will be replaced by a new one called "Unfollow". 

 

As stated in Mashable and Techcrunch, Facebook will let its users filter certain posts from their News Feed by opting this new option called "Unfollow".

According to the statement made by Facebook spokesperson, the goal of this change is to help Facebook users to curate their News Feed and get a filtered updates in their Feed Stream. 

The changes to this feature will be found in the coming weeks to the desktop users and later on iOS and Android devices. 

 

Again, if you are following some famous personalities, their updates are also seen in the News Feed. Opting to "Unfollow" will allow you to filter their updates in your news stream. This option will be available right besides the "Friend" and "Message" buttons. Just by clicking "Unfollow" or "Follow" will give you a chance to show or hide their updates. 

Facebook after giving more better options like displaying less unwanted ads on News Feed, launching of Deep Learning technique, etc for advertisers to improve their ads, now has announced that it will track users' mouse cursor movements. 

You may think that what is the main intention behind this change. Basically Facebook wants to study how you behave with any ad on your News Feed. Whether you hover over to know more with tool tips or think for some time before clicking on it. 

How a user behaves on screen when any ads are placed or any image containing ads are displayed will be tracked by Facebook. When ads are displayed on the News Feed, sometimes users feel it is interesting and would want to know more about that ad, the user will move the mouse cursor to hover over the ad and wait for some time. 

For how many seconds or minutes your cursor hovers over the image or any photo will be tracked by Facebook. 

Also before clicking on "Like" option below any photo, what your mouse cursor does is also known. By this the behavior of the person using will be known. 

Till now Facebook has studied your clicks, likes and comments, to make some improvements in the ad placements and better ad products. To make it more better, understanding users' mind is important. And hence the use of special technique of "mouse cursor" will decide. 

How you hover your cursor over any advertisement and if you click on it, then what your cursor does will be evaluated for making more engaging News Feed layouts and ads.

Purely to study the behavior of its users for "AD related" images and photos, this technique will be used. Facebook users' personal data will not be tracked or used. The main intention behind this will be to improve the ad campaigns, ad images and ad placements.